EXPERIENCE STRATEGY & DESIGN
I'm a hands-on process leader, and a multi-disciplined visual and experience designer.
New York Life Insurance
Team Type 2 is still in design phase, being built out as a Sketch prototype, lightly fleshed out in inVision awaiting deeper development as a trial of inVision Studio when that launches.
tt2 is a data connected, group dynamic, machine learning behavioral modification app, conceived of, designed and prototyped entirely in house. By me, in other words. No other designers were harmed in the making of this concept.
New York Life Insurance
What if you were invited to lead User Experience Strategy & Design for a ground-up redesign of a flagship website, continue your corporate intranet Design Thinking on an even more expansive platform, work with some of the most innovative web design shops on the planet, and instill UX & UCD principles into the culture and HR Transformation of a Fortune 100 company? If you are like me, you probably said yes to that opportunity.
Designing through change, as AIG stumbled and then rebuilt itself, was a great experience in retrospect, but at the time, it had many moments of high stress, to say the least. I was working globally as Associate Director - Creative Services Manager for the in-house agency of this then Fortune 10, now Fortune 55 company, doing digital damage control, conducting business as usual, transforming HR, and designing Contact, a NN/g award winning intranet
Bayer Diabetes Care
Doing app design for Glucofacts for Bayer Diabetes Care, a desktop app that paired with Bayer's Contour family of Blood Glucose meters, was a consulting gig that let me use all my hands-on skills, from logos to information display design, while developing the user-journeys and interactions necessary for this desktop application to pass FDA regulatory assessment and win a Silver from the MDEA
Based on the interactive development I had done up till then, FCB brought me on as an Associate Creative Director to lead an early departure for the agency into transactional experience design for MetLife, successfully going up against Sapient for ownership of the Experience Design part of the account. The creative freedom they gave me (and my talented team) resulted in MetLife's award winning and long lived MyBenefits/MetLink portals. I also provided creative direction for the United States Postal Service and AT&T Business accounts, as well as numerous pitches for AT&T Wireless, JiffyLube and more.