EXPERIENCE STRATEGY & DESIGN
I'm a hands-on process leader, and a multi-disciplined visual and experience designer.
New York Life Insurance
What if you could lead experience design on the ground-up redesign of an entire corporate intranet and flagship website, work with some of the most innovative web design shops on the planet, and instill UX thinking into the culture of a Fortune 100 company. If you are like me, you probably said yes to that opportunity.
Designing through change, as AIG stumbled and then rebuilt itself from its own ashes. On working globally as Associate Director - Creative Services Manager for the in-house agency of this then Fortune 10, now Fortune 55 company, doing digital damage control, conducting business as usual, transforming HR, and designing Contact, a NN/g award winning intranet
Bayer Diabetes Care
Designing Glucofacts for Bayer Diabetes Care, a desktop app that paired with Bayer's Contour family of Blood Glucose meters, was a consulting gig that let me use all my hands-on skills, from logos to information display design, while developing the user-journeys and interactions necessary for this desktop application to pass FDA regulatory assessment and win a Silver from the MDEA
I've spent years working for agencies doing freelance creative development of all stripes. But my time here, as an Associate Creative Director, was formative. In addition to my primary responsibility — creative direction for MetLife's MyBenefits/MetLink portals, I was also creative design lead for the United States Postal Service and AT&T Business